To further strengthen communication and cooperation, from November 18th to 19th, Ruian and DuPont held a sales seminar in Shanghai, with a total of 33 sales teams from both companies attending the meeting. 

At the beginning of the meeting on the 18th, Frank, the channel sales manager, first delivered a speech, stating that this is a rare opportunity for the DuPont team and the Ryan sales team to gather together. He hopes to use this as an opportunity to discuss and exchange sales skills with each other, effectively improving the team's sales level.

China Business Director Chen Zhengyan shared SPIN sales techniques, starting from the meaning, background issues, difficult issues, implied issues, and demand benefit issues of SPIN. Through a combination of video case sharing and on-site role-playing, he explained how to use SPIN sales techniques in negotiations with customers.

DuPont James gave a training course on "Key Account Management Techniques" for everyone. Through the sharing of DuPont's ABB management case and practical exercises on Rui'an's key account management skills, we have gained a deeper understanding of the importance and necessity of key account management, and conducted in-depth discussions on how to improve the level of key account management in the future.

Suolong, Business Director of DuPont Asia Pacific, shares with everyone about marketing skills. By collecting and analyzing market information, he teaches everyone how to see the hidden stories behind data and use "dead" data to lead to "live" insights.

On the 19th, Ruian General Manager Chen Gang first shared from the perspective of "sales and football" how to find one's own position, confidently acquire resources, and better seize opportunities in marketing. The vivid and interesting explanation made everyone interested and learned more practical skills.

Wang Xiangjiang, the sales manager of the East China region, gave a presentation on the development and trends of the Chinese xEV market. After his clear and concise explanation, each group engaged in a heated brainstorming session on how to achieve sales growth of nomex. The atmosphere was very lively, and then each group shared and exchanged the results of the discussion.

The seminar ended successfully in a pleasant and enthusiastic atmosphere. The meeting further enhanced the sales team's business skills and customer management level, playing a positive role in promoting the company's future development. The attendees expressed their hope for more opportunities to learn from each other, improve together, and look forward to meeting again next time.